About Coin Switch Kuber

Coinswitch is India's largest and most secure cryptocurrency trading platform that is trusted by more than 7.5 million Indians.

Their platform democratises cryptocurrency investment so the everyday man can make his money work for him - without a fancy degree or a boatload of money.

About the Campaign

To position Coinswitch as a safe and easy to use cryptocurrency exchange platform, our goal was to create awarness and increase it’s digital presence, while also focusing on encouraging people to create accounts and enjoy easy & safe trading.

To engage maximum eyeballs, we onboarded impactful influencers on YouTube to intrigue the audience’s interest in the domain of investment. These creators took it to their pages to capture their genuine interest in crypocurrency exchange and trading, further positioning Coinswitch as the ultimate choice of exchange platform.

Campaign Strategy

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Campaign Execution

Influencers from various verticals created innovative reels, static posts and gifs to connect with their audience and develop a robust brand recall in their follower's memories.

Influencer Share

The influencer marketing campaign is strategically distributed across four influencer categories. Nano and Micro influencers form the largest segments, each contributing 19 influencers, highlighting a focus on niche and highly engaged audiences. Mega influencers account for 10 participants, ensuring broad reach and visibility, while Macro influencers add 8 participants, balancing reach and engagement. This mix suggests a blended approach targeting both scale and authenticity in audience engagement.