About Faballey

FabAlley, a popular Indian fashion brand known for trendy and affordable women's clothing.It offers chic dresses, stylish tops, versatile bottoms, and accessories, blending global trends with Indian flair.

Majorly focuses on quality, innovation, and customer satisfaction, making it a top choice for fashion-forward, budget-conscious shoppers.

About Campaign

Onboarding nano and micro influencers from the fashion and lifestyle verticals, we empowered them with creative control to produce compelling content showcasing FabAlley’s fashionable clothing range.

This concept-based approach focused on unique concepts aligned with influencers' styles, creating diverse and captivating content that resonated with our target audience.

Our strategy successfully positioned FabAlley as a trendsetter in fashion, generating buzz and reaching fashion-forward consumers seeking stylish and affordable clothing options.

Campaign Strategy

The aim was to promote the benefits of Park Avenue beer shampoo. Influencers showed ways in which the goodness of real beer helps revitalize hair and gives a silky smooth finish for that perfect-looking hair.

Campaign Execution

Influencers from various verticals created innovative reels, static posts and gifs to connect with their audience and develop a robust brand recall in their follower's memories.

Influencer Share

The influencer marketing campaign is strategically distributed across four influencer categories. Nano and Micro influencers form the largest segments, each contributing 19 influencers, highlighting a focus on niche and highly engaged audiences. Mega influencers account for 10 participants, ensuring broad reach and visibility, while Macro influencers add 8 participants, balancing reach and engagement. This mix suggests a blended approach targeting both scale and authenticity in audience engagement.