About Kwality Walls

A leading ice cream brand known for its wide range of
delightful flavors and high-quality ingredients.

With a rich heritage and commitment to creating
moments of joy, Kwality Wall's offers a variety of ice
creams, frozen desserts, and treats that cater to diverse
tastes and preferences.

About Campaign

The objective with this campaign was to increase brand
visibility for the brand Kwality Wall’s during the festive
occasion of Diwali, creating top-of-mind brand recall
with engaging festive content.

Furthermore, our focus was to establish Kwality Wall's
festive hamper as the coolest Diwali gift, promoting our
ice creams as the perfect addition to celebrations and
getting onboard with the festival's excitement.

Campaign Strategy

The aim was to promote the benefits of Park Avenue beer shampoo. Influencers showed ways in which the goodness of real beer helps revitalize hair and gives a silky smooth finish for that perfect-looking hair.

Campaign Execution

Influencers from various verticals created innovative reels, static posts and gifs to connect with their audience and develop a robust brand recall in their follower's memories.

Influencer Share

The influencer marketing campaign is strategically distributed across four influencer categories. Nano and Micro influencers form the largest segments, each contributing 19 influencers, highlighting a focus on niche and highly engaged audiences. Mega influencers account for 10 participants, ensuring broad reach and visibility, while Macro influencers add 8 participants, balancing reach and engagement. This mix suggests a blended approach targeting both scale and authenticity in audience engagement.