About MPL

Mobile Premier League (MPL) is a mobile e-Sports platform based in India. Mobile Premier League Pro Game is inspired by crazy gamers.

"Who Wants To Be A Champion Of A Trivia Quiz?", the game lets you experience the thrilling excitement of fighting for the grand General Knowledge through 14 challenging trivia puzzles.

About Campaign

The objective was to create a hype around MPL and grab as much attention as possible for the cricket season.

Select influencer marketing strategy was applied to promote MPL through a targeted tier 2 and 3 regions. They created transitional reels to infuse a sense of pride among sports lovers through the powerful MPL jersey.

Campaign Strategy

The aim was to promote the benefits of Park Avenue beer shampoo. Influencers showed ways in which the goodness of real beer helps revitalize hair and gives a silky smooth finish for that perfect-looking hair.

Campaign Execution

Influencers from various verticals created innovative reels, static posts and gifs to connect with their audience and develop a robust brand recall in their follower's memories.

Influencer Share

The influencer marketing campaign is strategically distributed across four influencer categories. Nano and Micro influencers form the largest segments, each contributing 19 influencers, highlighting a focus on niche and highly engaged audiences. Mega influencers account for 10 participants, ensuring broad reach and visibility, while Macro influencers add 8 participants, balancing reach and engagement. This mix suggests a blended approach targeting both scale and authenticity in audience engagement.