About the brand

Figaro is one of India's most trusted olive oil brands, with a heritage spanning over a century. Originally positioned as a cooking oil, Figaro has steadily grown into a multi-utility brand equally at home in the kitchen and the beauty cabinet. Known for its 100% pure olive oil, the brand has long been a staple in Indian households that value natural, time-tested ingredients. Its beauty applications from hair care to skin nourishment have made it a quiet cult favourite among those who swear by kitchen-to-skincare rituals.

Campaign objective

Figaro Olive Oil aimed to drive organic awareness and brand recall by embedding the product into relatable, everyday beauty routines ensuring the brand feels natural and trustworthy to users. The goal was not a hard sell, but a soft, credible integration into the lives of real people.

Our Strategy

Creator-led storytelling rooted in real life

We activated creators across lifestyle and beauty categories, weaving Figaro into their daily beauty hacks. Content was designed to feel authentic and conversational, not scripted, while subtly reinforcing the brand's multi-utility and heritage value for strong resonance and recall among audiences. 

• Content integrated Figaro Olive Oil naturally into existing beauty routines, hair oiling, skin care, and pre-wash rituals

• Conversational, first-person tone across all content to maximise authenticity and audience trust

• Heritage and multi-utility messaging woven in organically, no hard product push

Campaign Strategy

The aim was to promote the benefits of Park Avenue beer shampoo. Influencers showed ways in which the goodness of real beer helps revitalize hair and gives a silky smooth finish for that perfect-looking hair.

Campaign Execution

Influencers from various verticals created innovative reels, static posts and gifs to connect with their audience and develop a robust brand recall in their follower's memories.

Influencer Share

The influencer marketing campaign is strategically distributed across four influencer categories. Nano and Micro influencers form the largest segments, each contributing 19 influencers, highlighting a focus on niche and highly engaged audiences. Mega influencers account for 10 participants, ensuring broad reach and visibility, while Macro influencers add 8 participants, balancing reach and engagement. This mix suggests a blended approach targeting both scale and authenticity in audience engagement.