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Top 10 Micro Influencers in Australia

Top 10 Micro Influencers in Australia

Top Micro Influencers in Australia

 

Australia, the magical realm of endless beauty and magical displays of wildlife is constantly buzzing with newer trends and advances right from the fields of travel and tourism to technology. Within the world of social media; Australia has truly experienced a massive uprise in the segment of Micro influencers with now the influencer market being led by a whopping 40% of Micro influencers.

 

With a near estimate of 80% of the Australian population on social media platforms; various influencers have been able to hone their skills and gain massive following through their talent and skills. Curating the right balance of engaging storytelling and charming captures; Micro influencers have been able to tap into the target audiences and hook them onto their content right from fashion and lifestyle to travel and food, these famous influencers of Australia have begun showcasing the country's diversity and creativity on the global stage and are set to bring newer waves to the Australian influencer markets!

Additionally, after lot of research our Ai powered influencer marketing platform has curated the list of popular Instagram micro influencers in Australia.

Luke Bateman

@lukebateman_
Luke Bateman

FOLLOWERS

39.9K

NICHE

Literature Reviews, Lifestyle & Adventure
Luke Bateman, a former-athlete who gained popularity through a popular TV show and shifted towards regular interactions with literature enthusiasts primarily on Tiktok and Instagram. With a carousel filled with literary content ranging from book reviews and recommendations to modern literary trends and occasional updates on his lifestyle; Luke continues to be deeply involved with his followers on a regular basis. Having also secured a major publishing deal that attracted major backlash and support at the same time; Luke continues to build an immense following while inspiring his followers to keep reading and gaining knowledge every day!

Kellie Finlayson

@kennyfinlayson_
Kellie Finlayson

FOLLOWERS

71.3K

NICHE

Advocacy for Well-Being, Lifestyle & Adventure

ENGAGEMENT RATE

15.64%
Kellie Finlayson is amongst the most renowned influencers of Australia and is constantly caught up in finding newer ways to use her platform to educate and empower individuals with cancer while sharing her personal experiences with a resilient and positive outlook. Using her magical storytelling talent and authentic life experiences; Kellie creates a resonating message through her daily experiences and anecdotes that not only motivates her followers to be optimistic but also fosters the spirit of support within her followers. Also co-hosting a podcast while being an author, Kellie boasts of a wide range of accomplishments throughout her lifestyle and is surely one to watch out for in the future!

Grace Grove

@graceegrove
Grace Grove

FOLLOWERS

25K

NICHE

Fitness & Well-being

ENGAGEMENT RATE

11.31%
Amongst the leading influencers from the field of fitness and well-being, Grace is an emerging influencer captivating her followers through her brilliant aesthetic values and dedication towards a healthy lifestyle. Having quickly risen to popularity through her educational posts and health-oriented routines; Grace has become an inspiration for her followers by documentations of her travel experiences, self-care routines as well as insight on fitness and nutrition while pushing her followers to practise holistic well-being! With a knack for catchy backdrops and fine balance of educative captions with soulful storytelling, Grace is set to become a leading influencer inspiring her followers through experiences and developmental goals alike!

FOLLOWERS

58.1K

NICHE

Fashion & Travel

ENGAGEMENT RATE

17.35%
An emerging lifestyle and beauty influencer, Laila has quickly taken over the digital world by a storm through her curated aesthetic profiles and regular interactions with her audiences that keep coming back for more. A beauty and fashion enthusiast at heart, Laila utilizes her platforms to create a range of content right from personal beauty and daily skincare routines to trendy outfits and styling tips along with frequent insights into her regular life. With a strong and dedicated group of followers, Laila can be frequently found engaging with her audiences through Q&A’s, behind-the-scenes content and interactive stories. From keeping up with with newer trends to creating waves of engagement amongst her followers, Laila is surely here to stay!

Az Gallagher

@azzgallagher
Az Gallagher

FOLLOWERS

24.4K

NICHE

Travel & Exploration

ENGAGEMENT RATE

3.81%
Amongst the most experienced and skillful content creators of Australia, Az Gallagher has truly established himself through his skillful knack for unique destinations and authentic travel diaries that encourage his followers to feel inspired through his adventures. Az has carefully curated a captivating collection of posts and lifestyles that range from his travel experiences and recommendations to fitness and well-being, often using shared experiences of his own life. With a reputation for visually engaging content and personal reflections and advice that inspire individuals to transcend their own boundaries, Az is set to take the influencer world by storm!

Chelsea Grech & James Dickson

@sandtosnow
Chelsea Grech & James Dickson

FOLLOWERS

84.7K

NICHE

Travel & Exploration

ENGAGEMENT RATE

9.41%
Amongst the most popular influencer accounts in Australia, @sandtosnow run by Chelsea Grech & James Dickson is the pinnacle of experiencing Australia’s unmatched beauty. Documenting their travel journey in their troopy (Toyota Land Cruiser); Chelsea and James have quickly risen to fame thanks to their authentic and engaging storytelling and visually appealing content that has helped them gather a community of travel enthusiasts. With a profile curated through honest experiences of their travel tales and practical advice for those who aspire to follow their footsteps, they keep their audiences hooked for what’s next and are set to broaden their horizons like never before!

Shannon Kelly White

@shannonskitchenaustralia
Shannon Kelly White

FOLLOWERS

42.5K

NICHE

Food & Lifestyle

ENGAGEMENT RATE

20%
Shannon, a renowned food influencer right from the wonderland of Australia is amongst the leading food influencers in the field. Having begun her influencer journey through her expertise in culinary delights and parenting; she has built a strong and engaged community of dedicated followers that cherish her raw and unfiltered insights into her lifestyle and challenges. With a distinctive voice that remains in the minds of her audiences and a delightful sense of humor, Shannon has curated a menace persona; making her content highly relatable and engaging! Having authored a book herself, Shannon can often be found sharing book recommendations, tasty recipes as well as candid reflections while curating a space for herself for years to come!

FOLLOWERS

32.1K

NICHE

Fashion & Wellness

ENGAGEMENT RATE

14.9%
An emerging powerhouse buzzing with energy and zeal, Kirra has quickly established herself as a leading influencer amongst the popular micro influencers of Australia. With an aesthetic feed that is carefully curated with the right balance of styling advice, lifestyle tips and wellness routines sprinkled with the occasional beauty and skincare practices, Kirra has captivated followers with her talent and insight into the world of fashion and well-being. While she can be seen frequently collaborating with brands; Kirra has ensured to maintain an aspiration and authentic touch along engaging storytelling that has secured a position for her in the influencer world of Australia!

Buddah Avery

@short_horn_tamer_
Buddah Avery

FOLLOWERS

23.9K

NICHE

Travel & Photography

ENGAGEMENT RATE

6.13%
With deeply rooted values in the culture and daily lives of the Northern Territory of Australia, Buddha Avery has rapidly gained massive popularity for his skillful portrayal of the rugged experience and pleasant views of the outback. Through his magical lens, Buddha captures and displays a harmonious blend of action-packed moments and standstill captures of the lives of the rural communities and adventures. Whether you wish to catch a breath-taking view of the bull catching action or wish to soak in the stunning views of the extensive landscapes; his posts will truly immerse you in the raw beauty of Australia. With a resonating feed and captivating message, Buddah is already making waves with authentic displayal of the land far beyond!

FOLLOWERS

23.6K

NICHE

Local Food & Culture

ENGAGEMENT RATE

2.98%
Right from the magical land of Melbourne, Jean is a Melbourne-based food and lifestyle influencer that has quickly risen to the top of the locals favorites. With a vision to capture and share the “little moments in Melbourne”; Jean is constantly involved with the local communities in the hunt of new food discoveries, local eateries and activities that can fascinate her followers. Showcasing the diversity in the culinary space of Melbourne from trending eateries to daily city life and events; Jean can often be found collaborating with local business while grabbing the most visually rich moment throughout her experience! With a resonating touch with Melbourne’s food lovers and a message to support the locals; she is surely one to watch out for in the future!

Conclusion

 

The world of digital space and social media is regularly revolutionized by captivating displays and newer trends that have also become strategic tools that foster connections and communities alike! Whether it is to promote a local activity and culture or to raise awareness and create higher standards; Influencers today leave no stone unturned to establish and display their authentic selves inspiring their followers to do the same! 

 

Popular Micro Influencers in Australia have similarly gained a massive following through their honest and poignant visual displays and mesmerizing storytelling by sharing insights and advice in their own little niche. Whether you’re looking for advice on the next fashion trend or looking to experience the beauty of your local regions; Micro influencers are here to ensure that you are never left stranded on your own!