Top Skincare Influencers in Indonesia
Top Skincare Influencers in Indonesia
In a country where beauty and skincare are deeply woven into culture and daily life, Indonesia has seen an explosion of skincare influencers who are redefining beauty standards and consumer habits. With a booming cosmetics industry—valued at over $4.5 billion in 2024—and a young, digitally savvy population, social media has become the go-to destination for skincare education, product discovery, and honest reviews. But what sets Indonesia’s top skincare influencers apart isn’t just their follower counts—it’s their ability to bridge science and relatability, champion local brands, and democratize skincare for all budgets. These list of skincare indonesian influencers curated by Viral Pitch - a best influencer marketing platform that offers Ai-powered features.
List of Top 10 Skincare Influencers in Indonesia
1. Raline Shah (@ralineshah | 3.1M followers)

Raline Shah is a multi-talented actress and model who seamlessly blends skincare with her luxury lifestyle content. While she isn’t a dedicated skincare influencer, her radiant complexion often sparks beauty discussions. She occasionally shares her skincare routines, favoring high-end products and dermatologist treatments. Her influence lies in promoting a holistic approach to beauty, combining skincare with wellness and self-care. Followers look to her for glamorous yet practical tips, especially on maintaining glowing skin under makeup and stress.
2. Clara Kiehl (@claurakiehl | 1.1M followers)
Clara Kiehl is a go-to source for honest, detailed skincare reviews, particularly for those with acne-prone or sensitive skin. Her content demystifies ingredients, debunks myths, and highlights affordable yet effective products. With a focus on K-Beauty and science-backed routines, she educates followers on layering techniques and long-term skin health. Clara’s relatable tone and experimentation with viral trends make her a trusted guide for beginners and skincare enthusiasts alike.
3. Raisa (@raisa6690 | 17.7M followers)
As one of Indonesia’s most beloved singers, Raisa’s skincare mentions carry significant weight. While music is her primary focus, her flawless complexion often leads to skincare inquiries. She leans toward minimalist routines, occasionally sharing her favorite hydrating serums or sunscreen picks. Her influence lies in normalizing “less is more” skincare, especially for busy women. Brands covet her endorsements, as her audience trusts her effortless, natural beauty aesthetic.
4. Luna Maya (@lunamaya | 43.1M followers)

A superstar in the Indonesian entertainment industry, Luna Maya’s skincare endorsements instantly trend. Though her content spans fashion and lifestyle, she frequently collaborates with dermatologists and luxury brands (e.g., La Mer, Guerlain). Her routines emphasize anti-aging and treatments like lasers or facials. Luna’s influence is unparalleled—when she tags a product, it sells out. Followers admire her ageless glow and willingness to invest in both high-tech treatments and daily prevention.
5. Ramadhani Abakrie (@ramadhaniabakrie | 1.6M followers)
Ramadhani Abakrie, a socialite and businesswoman, showcases luxury skincare as part of her opulent lifestyle. Her feed features premium brands like Chanel and La Prairie, often linked to self-care rituals. While not a technical expert, her influence lies in making high-end skincare aspirational. She resonates with audiences who view skincare as an indulgence, blending it with travel and wellness content.
6. Irish Bella (@irishbella | 42.9M followers)
Actress Irish Bella’s skincare journey is deeply personal, often tied to her motherhood and postpartum skin changes. She shares dermatologist visits, acne struggles, and gentle product swaps for sensitive skin. Her openness about hormonal breakouts and recovery routines makes her relatable. Irish’s endorsements for clinics and medical-grade skincare (e.g., laser treatments) carry weight, as fans trust her transparency about results.
7. Isda Dahlia (@isdadahlia | 1.6M followers)
Isda Dahlia is a skincare specialist focusing on hyperpigmentation and texture issues prevalent in humid climates. She highlights local brands like Scarlett and Emina, proving effective skincare doesn’t need to be expensive. Her before/after posts and sunscreen advocacy resonate with followers tackling melasma or post-acne marks. Isda’s strength lies in her practical, no-nonsense advice for achieving even-toned skin.
8. Angella Elga (@angellelga | 1.1M followers)
Angella Elga merges skincare with makeup artistry, teaching followers how to prep skin for flawless application. She emphasizes hydration, primers, and double-cleansing, catering to beauty enthusiasts who prioritize a smooth canvas. Her collaborations with brands like Maybelline often spotlight skincare-makeup hybrids (e.g., foundation with SPF). Angella’s content is ideal for those seeking a bridge between skincare and cosmetic results.
9. Princess Yahrini (@princessyahrini | 1.3M followers)
Princess Yahrini’s skincare content revolves around luxury and exclusivity, featuring rare ingredients like gold-infused creams or caviar extracts. While her routines are aspirational, she occasionally breaks down the science behind her picks. Her influence targets an elite audience, but she also promotes accessible splurges, like Sulwhasoo or SK-II dupes. Followers adore her lavish aesthetic and insider access to niche brands.
10. Ayu Tingting (@ayutingting92 | 1.9M followers)
Ayu Tingting is the queen of affordable skincare, proving great results don’t require hefty price tags. She reviews drugstore finds (e.g., Garnier, Vaseline) and DIY hacks for dry or acne-prone skin. Her relatable “no-filter” approach—sharing breakouts and fixes—builds trust. Ayu’s audience loves her budget-friendly dupes for viral products, making her a staple for frugal beauty lovers.