<p style="text-align:center"><strong>WhatsApp Automation as a Tool of Building Customer Relationship</strong></p>
<p>WhatsApp is a highly used messenger that helps in connecting over 1.5 billion people across the globe. Being a great platform of communication, it also helps in building business services with its automated bots. According to sources,<br />
“Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today.” To provide faster yet safe chat services, a text-based technical system, known as automated bot makes dialogue effective and efficient. WhatsApp Automation is used for larger companies so that they do not lose out on any customers. Sometimes, just because of not being able to connect with the company, customers avoid the brand.</p>
<p><img alt="" src="https://viralpitch.co/blimg/files/digital-business-automation-1280x720.jpg" style="height:563px; width:1000px" />It’s a Human Nature to trust people who we feel, know or want to understand us. The importance of trust-building in user helps face the business to challenge complex potential and helps the customer with the right content and the right time to nurture the relationship. So, messaging app like WhatsApp is not only the channel that helps in communication with customers but also given their smart business automation capability, help to extend brands and customers' service with innovative and reputable ways.</p>
<p>There are always merits and demerits to it. The positive side about WhatsApp automation is that users can keep the track of contact preference in terms of the frequency of communication and interest. In addition to listening to their behaviour across multiple channels, users do not have to wait for long to their reply as it will trigger a response as soon as any query comes. Because of WhatsApp end-to-end encryption, users’ messages are privately taken protection for their privacy. Automatic proactive notification helps to reduce the need of the customer and to reduce the repetitive queries on the agent.</p>
<p>However, there are some demerits to the same. Due to the diversity in customers and their needs, segmenting queries on a broader term could prove to be irrelevant to the users. This may lead to miscommunication and a decrease in the brand’s goodwill.</p>
<p><img alt="" src="https://viralpitch.co/blimg/files/IMAGE-Process_automation-e1540579963285.jpg" style="height:555px; width:1000px" /></p>
<p>WhatsApp Automation in technology is undoubtedly reducing the workforce and delayed response times. Thus, makes the process faster and effective. Any improvement for the common user will be much appreciated. However, there’s no assurance if it has completely gained the trust of the users, as there are some of the scenarios in which we can’t completely rely on this automation process due to irrelevance response. We definitely have come a long way with technical services yet there are areas of privacy such tools need to be extra cautious.</p>